PSYC 2P30 Chapter Notes - Chapter 7: Normative Social Influence, Social Proof, Caudate Nucleus
17 Nov 2016
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Research in rats showed that pressure to conform is also visible in non-humans. Rats were given toxic food that made then sick, they then would avoid this food. But if they saw another rat eating it, they would conform to the rat and also eat it. A cult that included many respectable and intelligent people. How could they be persuaded to hand over their money and commit suicide. Participants were seated in a dark room by themselves and told to look at at a light dot 5 meters away, asked to guess how far it was. Light dot was moved , and then participants tries to guess how far it was. When people are in an ambiguous situation they are more likely to conform to others. Example of this the toxic bus attack: resisting informational social influence, buehler and griffin (1994) Asked students to read newspaper reports of a case where police officer killed an african.
