BUSI 4609 Chapter Notes - Chapter 3: Human Capital, Internal Audit
7 May 2018
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Chapter 2
1. internal analysis
a. more stable basis to define firm’s identity
b. global mind set: ability to analyze understand/ manage on internal
organization
c. not dependent on assumption of 1 country or culture
d. resource capabilities core competence CA strategic
competitiveness
e. understand global economy
f. characteristic
i. good judgement
ii. deal with uncertainty and complexity
iii. willing to hold people accountable for their work
g. challenge
i. uncertainty
ii. complexity
iii. intraorganizational conflict
2. resource
a. firm is asset and source of capabilities
b. broad in scope
c. no CA alone
d. foundation for strategy
e. tangible
i. financial
ii. organizational
iii. technology
iv. physical
f. intangible
i. human resource
ii. innovation
iii. reputational
g. resource weakness
i. deficiency in expertise
ii. lack of important asset
iii. lack of capabilities in key area
3. value
a. innovate bundle and leverage resource
b. measured by
i. product performance characteristics
ii. price customer willing to pay
c. customer utility: what customer buy and consider value
4. capability
a. combine resource to complete task
b. based on information and knowledge of human capital
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