PSYC 1001 Chapter 7: Chapter 7 - Memory.docx
Document Summary
Chapter 7- memory (pg. 302 338) (encoding, storage, and retrieval) Involves forming a memory code: selecting information, requires attention and processing, doing something with the stimuli to put it into your memory store, attention: involves focusing awareness on a narrowed range of stimuli or events. You must choose to focus on only some of the stimuli selective attention is critical to everyday functioning. Factors affecting attention: information filtration screens out most potential stimuli while allowing a select few to pass through into conscious awareness, early selection filtering info at the very beginning. Reading the definitions on the slide: automatic processing information that attended to without effort or conscious awareness. The colour of the slides: craik & lockhart, levels of processing theory proposes that deeper levels of processing result in, structural encoding physical structure of the stimulus. Size, colour etc: phonemic encoding what a word sounds like; involves naming or saying the words.