PSYC 1001 Chapter Notes - Chapter 7: Semantic Network, Suggestibility, Amygdala
10 Aug 2016
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Encoding: seeing a stimulus and putting it into memory. Storage: in different parts of the brain depending on info. Cocktail party phenomenon: blocking out information that is irrelevant to us, however as soon as we hear info that is related to us we pay attention. Intermediate: putting in context and interacting with what we want to memorize. Increasing level of involvement with what we are trying to learn will increase memory. Sounds, images etc last for a fraction of a second. Ex: list of 25 words, you would remember 5-9 words. But if you chunk words, grouping words that fit together, will increase stm. Short term memory info can later be stored into long term memory. Words that cant be traced to an image and are abstract like courage, determination are more difficult to remember. Rehearsal is most effective method although others can be used. Non declarative memory: ex: phone rings, you answer it.
