COMM 226 Chapter 5: MODULE 5
7 Apr 2017
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Remember organizations create competitive advantage through a chain of value- producing activities. They operate in an environment of stakeholders & clients or consumers: those with an influence or interest in an organization and ultimately consume the value that the organization creates. This implies that all organizations have to have a business model this includes government & nonprofit organizations. With the evolution of the world wide web, relationships among customers, partners and suppliers are changing. For as long as there have been merchants and markets, there"s been the desire to improve the efficiency of the retail channel. As technology changes, consumer demand has brought on change in retail strategy. E-commerce is a new way of doing business around the world without the need for a physical business presence. The internet has also brought along the build-to-order as a way for businesses to solicit orders from consumers and deliver products to them.
