COMM 2401 Chapter Notes - Chapter 8: Laundry Detergent, New Product Development, Crowdsourcing
28 Oct 2018
School
Department
Course
Professor
Document Summary
Chapter 8: developing and managing products and services. Product: anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need (tangible). Service: an activity, benefit or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything. A product is an element of the overall market offering. Pure tangible good, or pure services customer experiences. Create, maintain, or change the attitudes and behaviour of customers and the general public. Levels of products and services: core customer value the problem-solving benefits, actual product physical device and all its features, augmented product additional services and benefits. Industrial product: a product bought by individuals and organizations for further processing or for use in conducting a business. The difference between consumer and industrial products is their purpose. Groups of industrial products: materials and parts, capital items, supplies and services.
