HPRO 4412 Chapter Notes - Chapter 1: Safe Sex, Kinsey Reports, Aphrodisiac
16 Jan 2016
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Document Summary
Media dictates what is normal and what we should desire through social construction. History of sex and advertising in western culture: Sexuality was censored in western culture for many centuries: during the victorian era, social moralists worried that increased sexual activity increased population diminished natural resources, even though there were concerns of population. But were available to those who knew how to get them illegally. Sexual items were disguised in advertising: vibrators were called massaging devices for health promotion. Non sexual items were sold with sexy campaigns: soap was sold with keep romance aflame . 1950s increased sex in campaigns in popular media. Due to publication of kinsey reports: sexual behaviour in the male (1948) and female (1953) Sexualized ads primarily featured women, as well as men but mostly women. Study that unless the ad is for something sexual, people would remember the scene than the product. Sexuality in media is related to the advances in technology.
