NUTR 430 Chapter Notes - Chapter 13: Fixed Cost, Marginal Product, Opportunity Cost

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20 Feb 2015
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Industrial organization the study of how firms" decisions regarding prices and quantities depend on the market conditions they face. Total revenue the amount a firm receives for the sale of its output. Total costs the market value of the inputs a firm uses in production. Helen produces 10,000 cookies and sells them at a cookie. Explicit costs input costs that require an outlay of money by the firm. The firm is required to pay money; money spent cannot be used for something else (e. g. ) supplies, wages, utilities, rent, etc. Implicit costs input costs that do not require an outlay of money by the firm (e. g. ) opportunity costs. The firm does not need to pay money; but loses the opp. to do something else. The cost of capital as an opportunity cost. Opportunity of capital invested = very important implicit cost. Explicit cost = ,000 interest on loan. Case 2: use ,000 of your savings, borrow the remaining ,000.

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