ANTHROP 4CP3 Chapter Notes - Chapter 1: Cultural Imperialism, Mcdonaldization, Master Sergeant
18 Dec 2019
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Every 10th building seems to sport a sign advertising american wares. In june 1999, mcd"s opened 235 restaurants in china: hongkong now boasts 158 mcdonalds open for every 42,000 inds (similar to 1 for e very 30, 000 americans) Fast food can trump hard politics: after nato accidentally bombed the chinese embassy in belgrade, students tried to boycott american companies. Cultural imperialism hypothesis: unlike other conquerers we want to make them like us, we transmit our msg through hollywood and mcdonalds mass entertainment and gratification. Friedman argues that mcdonalds and other manifestations of global culture serve the interests of middle classes that are emerging in autocratic, undemocratics socs. Mcdonalds is the poster child of cultural imperialism has 25, 000 outlets in 119 countries: most revenue comes from operations outside the us, new restaurant opens every 17 hours. Critiques say that it undermines indigenous cuisines and hekos create a homogeneous global culture: but globalization is subtler than that.
