CMST 1A03 Chapter Notes - Chapter 2: Wage Labour, Marshall Mcluhan

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Culture: process of intellectual, spiritual, aesthetic development, works and practices product, particular way of life. Advertising, film, tv etc all contribute to culture and our understanding of canadian culture. This is why it is government regulated. Politics (process through which people make collective decisions) Abstract place where people discuss issues of common interest relevant information. Media are key elements of this as they are the vehicle for the distribution of the. Facebook and twitter etc also allow for discussion. Control of editorial perspective is a privilege of ownership . Public access is essential to producing informed citizens. 2013 - broadcasting generated 17. 1 billion dollars. Identity = genetic + learned from environment. Advertising shows us how we should be + what we should buy to make that a. Each medium has a particular bias and a particular influence . Time bias predisposes community to stick together. Gives space bias - ability to extend over more territory.

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