CMST 2A03 Chapter Notes - Chapter 5: Precoding, Likert Scale

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2A03
• Professor: Terry Flynn

Document Summary

Italics- are the things you must know for the quiz. Open or closed questions: open, respondents can answer however they want, advantages. Tap into knowledge of issues that people have. Generate fixed choice format after this: disadvantages. Can be turned off by the fact you have to fill our an answer. May be inaccuracies in recording respondent answers: have a number of predetermined answers, the most common are the ones on the likert scale. Easy to process answers and can be typed in directly. The available answers may provide clarification on the question. If they interviewers don"t write what the respondents say it leaves a lot of space for error in interpret. With closed questions theres no chance of this: disadvantages. Answers may not cover all the answers possible and don"t allow for all considerations. Care that all the categories don"t overlap.