CMST 2PR3 Chapter Notes - Chapter 3: Sound Bite, Michael Deaver, Political Communication
Document Summary
Just watch me : most famous, but today, in our spin climate it would have never happened. Talking to someone in political communications resist calling them a spin doctor: they don"t like that term. Some will like it and say they rather like it", say it"s not inaccurate. Other people say that they don"t consider themselves a spin doctor. The tone will be grudgingly admiration, the retail end of politics. These men all men, political stage craft into an art respond to what they see and not what they hear. Masters of political universe in this spin cycle. Dan myles" job was to offer a different angle, if it was properly staged. Dan myles knows he"s good at what he does, knows what it takes to sell policy to the public and press. No government or politician could survive these days without a man like dan myles.