CMST 2PR3 Chapter Notes - Chapter 3: Organizational Communication, Marketing Mix, Search Advertising
28 Dec 2017
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Chapter 3 - convergence and integrated communication - textbook. Communication firms emerging and converging with one another in the global. Marketplace of ideas while professional communicators continue to weigh the pros and cons of integrating public relations with advertising and marketing. Can be technological cultural economic and professional processes. The act of converging and especially moving toward union/uniformity. Black box fallacy: multi-purpose devices have not simplified life as much as we have hope. Technological convergence: when information on various forms such as sound text images and data or digitize affording communication across common media (digital convergence) When various forms of culture are exchanged, combine, converted and adapted. on a global scale, this phenomenon has accelerated with the growth of digital media. Cultural hegemony, derived from marxism cultural hegemony occurs when a ruling class imposes its social, political or economic ideas on subordinate groups in society at the expense of cultural diversity.
