COMMERCE 1B03 Chapter Notes - Chapter 14: Social Media Marketing, Customer Relationship Management, Marketing Mix
21 Oct 2016
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The evolution of marketing: evolution of marketing includes 5 eras, also known as orientations, production, sales, marketing concepts, market orientation, social media marketing. The marketing concept era: marketing concept is a 3-part business philosophy, a customer orientation nd out what consumers want and provide it for them; meeting. 2) customer needs rather than on promotion and sales) Non-profit organizations prosper from marketing: marketing is a critical part of all organizations, whether for-pro t or non-pro t, organizations use marketing to promote everything from environmentalism and crime prevention to social issues. The marketing mix: pleasing customers is the main priority for marketers, the 4 p"s product, price, place, promotion, the customers drive the marketing mix, theses marketing decisions also need to achieve the organization"s goals and objectives. 1) applying the marketing process: 4 p"s = basics of marketing, brand name is a word, letter or group of letters/words that differentiates one sellers goods and services from those competitors.
