COMMERCE 1B03 Chapter Notes - Chapter 3: Joint Venture, Intellectual Capital, Franchising
14 Oct 2018
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Manufacture product in domestic market and export it for sale in foreign markets. Cdn. produced tv show in broadcast in england. Cdn. has camera repaired in portugal: franchising. An arrangement whereby someone with a good idea for a business sells the rights to use the business name and sell a product or service to others in given territory. This is a variation of licensing: contract manufacturing (also called outsourcing) A foreign country"s production of private-label goods to which a domestic company then attaches its brand name or trademark. Enables a company to experiment in a new market without having to incur heavy start-up costs such as a manufacturing plant. A firm can also use contract manufacturing temporarily to meet an unexpected increase in dollars. A partnership in which two or more companies join to undertake a major project. Shared risk, technology, marketing and management expertise. Entry into markets where foreign companies may not be allowed.
