COMMERCE 1BA3 Chapter Notes - Chapter 3: Subjective Constancy, Social Identity Theory, Job Performance
5 Oct 2016
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Document Summary
Perception - process of interpreting messages from our sense to provide order and meaning to the environment. Personal needs may cause one to perceive what they wish to perceive. Perceptual defense - tendency for the perceptual system to avoid or defend against unwanted emotions. Social identity theory - people form perceptions of themselves based on their characteristics, such as personality, interests and abilities, and membership in a social category. Other people are also categorized in the same way, and they tend to assume that those in the same group have similar attributes. People tend to perceive their own social group as more positive and superior than other groups. Perception is selective - not all cues are used, and some are given emphasis. Perceptual constancy - tendency for target to be perceived in the same way over time. Perceptual consistency - tendency to select, ignore , and distort certain cues.
