COMMERCE 1BA3 Chapter Notes - Chapter 2: Reinforcement, Gift Card, Observational Learning

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 1BA3
• Professor: Frances Tuer

Document Summary

Personality: the relatively stable set of psychological characteristics that influences the way an individual interacts with his environment. Dispositional approach: individuals possess stable traits or characteristics that influence their attitudes and behaviours. People are predisposed to behave in certain ways. Situational approach: (cid:272)hara(cid:272)teristi(cid:272)s of the orga(cid:374)izatio(cid:374)al setti(cid:374)g i(cid:374)flue(cid:374)(cid:272)e people"s attitudes and behaviours. Re(cid:449)ards, pu(cid:374)ish(cid:373)e(cid:374)t, i(cid:374)flue(cid:374)(cid:272)e people"s feeli(cid:374)gs, attitudes, a(cid:374)d (cid:271)eha(cid:448)iour. Interactionist approach: i(cid:374)di(cid:448)idual"s attitudes a(cid:374)d (cid:271)eha(cid:448)iour are a fu(cid:374)(cid:272)tio(cid:374) of (cid:271)oth dispositio(cid:374)s and situations. This is the most widely accepted ob belief. Trait activation theory: traits lead to certain behaviours only when the situation makes the need for the trait salient. Big 5: 5 factor model of personality o. c. e. a. n. Emotional stability: stable, confident vs depressed, anxious. Openess to experience: curious, original vs dull, unimaginative. Locus of control: a set of (cid:271)eliefs a(cid:271)out (cid:449)hether o(cid:374)e"s (cid:271)eha(cid:448)iour is controlled mainly by internal or external forces.