COMMERCE 1BA3 Chapter Notes - Chapter 8: Social Influence, Psychological Contract, Ob River
Document Summary
Chapter 8 social influence, socialization, and culture. We are frequently dependent on others for information about the adequacy and appropriateness of our behaviour, thoughts, and feelings. Information dependence reliance on others for information about how to think, feel, and act. Individuals are dependent on the effects of their behaviour as determined by the rewards and punishments provided by others. Effect dependence reliance on others due to their capacity to provide rewards and punishments. First, the group frequently has a vested interested in how individual members think and act because such matters can affect the goal attainment of the group. Second, the member frequently desires the approval of the group. Compliance is the simplest, most direct motive for conformity to group norms. It occurs because a member wishes to acquire rewards from the group and avoid punishment. Most convicts conform to formal prison norms out of compliance.
