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Chapter 10

COMMERCE 2KA3 Chapter Notes - Chapter 10: E-Commerce, Mobile Commerce, Clickstream


Department
Commerce
Course Code
COMMERCE 2KA3
Professor
A L I R M O N T A Z E M I
Chapter
10

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Commerce 2KA3
Chapter 10: E-Commerce: Digital Markets and Digital Goods
E-commerce refers to the use of the Internet and the Web to transact business. It is
digitally-enabled commercial transactions that occur over the Internet and the Web.
Commercial transactions involve the exchange of values across organizational or individual
boundaries in return for products and services. Began in 1995
E-commerce is ubiquitous, meaning that it is available just about everywhere, at all times.
Ketspace: a marketplace extended to beyond traditional boundaries and removed from a
temporal and geographic location
Transaction Costs: the costs of participating in a market. To transact business, it is no
longer necessary that you spend time or money travelling to a market, and much less
mental effort is required to make a purchase
Global Reach: e commerce technology permits commercial transaction to cross cultural
and national boundaries far more conveniently and cost effectively than is the case in
traditional commerce.
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Key Entry Costs: the cost merchants must pay simply to bring their goods to market
Search Costs: the effort required to find suitable products: universal standards reduce
search costs
Richness: refers to the complexity and content of a message
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