COMMERCE 2MA3 Chapter Notes - Chapter 5: 7 For All Mankind, Retail, Tablet Computer
27 Oct 2016
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Therefore, b2b marketing involves manufacturers, wholesalers, retailers and service firms that market goods and services to other businesses but not to the ultimate consumer. Manufacturers or producers: manufactures buy raw materials, components, and parts that allow them to manufacture their own goods. Resellers: resellers are marketing intermediaries that resell manufactured products without significantly altering their form. For instance, wholesalers and distributors buy jeans from 7 for all mankind and sell them to retailers (a b2b transaction), and retailers in turn resell those same jeans to the ultimate consumer (a b2c transaction. Government: in most countries, the central government tend to be one of the largest purchasers of goods and services, for example, the canadian federal government spends about. billion annually on procuring goods and services. Key challenges of reaching b2b clients: for marketers to be effective and successful at b2b marketing, they must master three key challenges for each business customer they want to serve.
