COMMERCE 2MA3 Chapter Notes - Chapter 14: Search Engine Marketing, Ikea, Sales Promotion
5 Dec 2016
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Sender: the firm from which an imc message originates; the sender must be clearly identified to the intended audience. Deceptive advertising: a representation omission, act, or practice in an advertisement that is likely to mislead consumers acting reasonably under the circumstances. Marketers use websites to promote movies and tv shows. Some sites do not identify that they are promotional tools. Transmitter: an agent or intermediary with which the sender works to develop the marketing communication, for example, a firm"s creative department or an. Encoding: the process of converting the sender"s ideas into a message, which could be verbal, visual, or both advertising agency. Communication channel the medium-print, broad cast, the internet, that carries the message. Receiver: the person who reads, or sees and processes the information contained in the message or advertisement. Decoding: the process by which the receiver"s interprets the sender"s message.
