COMMERCE 2MA3 Chapter Notes - Chapter 13: Personalization, Personal Grooming, Warehouse Club
11 Dec 2016
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Document Summary
Multichannel strategy: selling in more than one channel (i. e. store, catalogue, kiosk and internet): choosing retail partners, channel structure, customer expectations, channel member characteristics, identifying types of retailers. Conventional supermarket: offers groceries, meat and produce with limited sales of non-food items, such as health and beauty aids and general merchandise, in a self-service format. Big-box food retailers: come in three types: supercentre, hypermarket, and warehouse club; larger than a supermarket; carries both food and non-food items. General merchandise retailers: may be discount stores, specialty stores, category specialists, department stores, drugstores, off-price retailers, or extreme-value retailers; may sell through multiple channels, such as internet and catalogues. Discount store: offers a broad variety of mechanise, limited service and low prices. Specialty stores: concentrate on a limited number of complementary merchandise categories in a relatively small store. Category specialist: offers a narrow variety but a deep assortment of merchandise.
