COMMERCE 2MA3 Lecture Notes - Lecture 13: Delayed Gratification, Loyalty Program, Giant Tiger
30 Jan 2018
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Document Summary
Sits at the end of the supply chain. Manufacturers target market expect to find products and those of competitors. Less likely to use supply chain intermediaries. Can gain more control, be more efficient, and save money. Conventional supermarket: offers groceries, meat, and produce with limited sales of non-food items. Big box retailer: larger than conventional supermarkets, they carry both food and non-food items. Convenience store provides a limited number of items at convenient location in small stores with speedy checkout. Discount store abroad variety, limited service, low price. Specialty store limited number of complementary merchandise in a relatively small store. Category specialist is a narrow variety but a deep assortment of merchandise. Category killers: offers an extensive assortment in a particular category, so overwhelming the category that other retailers have difficultly competing. Department store broad variety, deep assortment, some customer service, organized into separate department. Drugstore specialty store, health and personal grooming products, pharmaceuticals.
