COMMERCE 2MA3 Chapter Notes - Chapter 16: Social Media Marketing, Sentiment Analysis, Mobile Marketing
10 Feb 2017
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Document Summary
Paid media: media such as tv, print, radio, or display ads used to reach mass markets. Owned media: media controlled by the advertiser, such as its website, facebook fan page, or youtube channel. Earned media: media that results from word of mouth, buzz, or publicity. Gami cation: the process of using games or gamelike elements to encourage participation. Sentiment analysis: an analysis of online content to determine favourability or unfavourability. Hits: the total number of requests for a web page. Page views: the number of times any web pages are viewed by visitors. Bounce rate: the percentage of times a visitor leaves a site almost immediately. Click paths: shows how users navigate through a site. Conversion rates: the percentage of visitors to a site who click, buy, or donate. Keyword analysis: determines which keywords visitors to a site use to nd it. Social reach: the number of people a person in uences.
