COMMERCE 2MA3 Chapter Notes - Chapter 9: Dry Cleaning, Quality Management, Total Quality Management
11 Mar 2014
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Document Summary
Product: bundle of physical, service, and symbolic attributes designed to satisfy a customer"s wants and needs. Intangible task that satisfies the needs of consumer and business users. Good: tangible products that customers can see, hear, smell, taste or, touch. Goods-service continuum: spectrum along which goods and services fall according to their attributes, from pure good to pure service, pure good would be a car, pure service would be a hair salon. In between would be a dinner in an exclusive restaurant. Most service firms emphasize marketing as a significant activity for two reasons: the growth potential of service transactions represents a vast marketing opportunity, the environment for services is changing. Marketing 2ma3: chapter 9: product that contributes directly or indirectly to the output of other products for resale; also called industrial or organizational product. Products purchased on the spur of the moment. Example: visit to a carwash, pack of gum tossed in at the register: staples.
