COMMERCE 3MA3 Chapter Notes - Chapter 13: Contingency Table, Test Statistic, Test Market

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Chapter 13: data processing, fundamental data analysis, and the statistical testing of. Validatio(cid:374): the p(cid:396)o(cid:272)ess of as(cid:272)e(cid:396)tai(cid:374)i(cid:374)g that i(cid:374)te(cid:396)(cid:448)ie(cid:449)s a(cid:272)tually (cid:449)e(cid:396)e (cid:272)o(cid:374)du(cid:272)ted as spe(cid:272)i ed. Editing: the p(cid:396)o(cid:272)ess of as(cid:272)e(cid:396)tai(cid:374)i(cid:374)g that (cid:395)uestio(cid:374)(cid:374)ai(cid:396)es (cid:449)e(cid:396)e lled out p(cid:396)ope(cid:396)ly a(cid:374)d (cid:272)o(cid:373)pletely. The editing process for paper surveys involves manual checking for a number of problems, including the following: whether the interviewer failed to ask certain questions or record answers for certain questions, whether skip patterns were followed. Skip patte(cid:396)(cid:374): a se(cid:395)ue(cid:374)(cid:272)e i(cid:374) (cid:449)hi(cid:272)h late(cid:396) (cid:395)uestio(cid:374)s a(cid:396)e asked, (cid:271)ased o(cid:374) a (cid:396)espo(cid:374)de(cid:374)t"s a(cid:374)s(cid:449)e(cid:396) to a(cid:374) earlier question or questions: whether the interviewer paraphrased (cid:396)espo(cid:374)de(cid:374)ts" answers to open-ended questions. Coding: the process of grouping and assigning numeric codes to the various responses to a question. Coding process: list responses, consolidate responses, set codes, enter codes. After responses have been listed and consolidated and codes set, the last step is the actual entry of codes. Data entry: the process of converting information to an electronic format.

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