MARK 302 Chapter Notes - Chapter 13: Central Tendency, Contingency Table, Test Statistic
30 Oct 2016
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13) data processing, fundamental data analysis, and the statistical testing of. Validation - process of ascertaining interviews actually were conducted as speci ed. Place for name, address, telephone, used as basis for validation. After interviews completed, research rm contacts certain percentage of respondents surveyed by each interviewer. Editing - process of ascertaining questionnaires were lled out properly/completely. For paper surveys, involves manual checking for number of problems: whether interviewer failed to ask certain questions or record answers for certain questions, whether skip patterns followed. Skip pattern - sequence where later questions asked, based on respondent"s answer to early question or questions: whether interviewer paraphrased respondents" answers to open-ended questions. Coding - process of grouping and assigning numeric codes to various responses to a question. Researchers tend to avoid open-ended questions unless they are absolutely necessary. Data entry - process of converting info to electronic format.
