COMMERCE 3QA3 Chapter Notes - Chapter 6: Remanufacturing, Offshoring, Business Marketing
4 Oct 2017
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Document Summary
Business-to-business (b2b) marketing organizational sales and purchases of goods and services to support production of other products, for daily company operations, or for resale. Commercial market individuals and firms that acquire products to support, directly or indirectly, production of other goods and services. Trade industries retailers or wholesalers that purchase products for resale to others. Resellers marketing intermediaries that operate in the trade sector. North american industry classification (naics) classification used by nafta countries to categorize the business marketplace into detailed market segments. End-use application segmentation segmenting a business-to-business market based on how industrial purchasers will use the product. Customer relationship management (crm) combination of strategies and tools that drives relationship programs, reorienting the entire organization to concentrated focus on satisfying customers. Global sourcing - purchasing goods and services from suppliers worldwide. Derived demand demand for a resource that results from demand for the goods and services that are produced by that resource.
