ECON 1B03 Chapter Notes - Chapter 9: Natural Monopoly, Reservation Price, Liquor Control Board Of Ontario

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ECON 1B03 Full Course Notes
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ECON 1B03 Full Course Notes
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Monopoly: a monopoly is a single seller of a product of which there is no substitute. Since there is only one firm in the market, A monopoly maximizes profit by choosing a level of output such that mr = mc. In perfect competition, firms set p = mc because p = mr. In monopoly, p > mr. because the monopolistic has a downward sloping demand curve, in order to sell more goods, it has to lower its price on all goods it sells. The gb estates winery sells wine by the 750 ml bottle. The table reports gb"s demand schedule and revenues . Notice: p = ar (it always does) but mr < p because gb can sell one bottle of wine at a price of . If it wants to sell 2 it has to lower the price from to (downward sloping demand curve).

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