ECON 1B03 Chapter Notes - Chapter 1: Root Mean Square, Physical Capital, Human Capital

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ECON 1B03 Full Course Notes
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ECON 1B03 Full Course Notes
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Rational self-interest shouldn"t be viewed as blind materialism, pure sel shness or greed. Concern for ours in uenced by the personal cost of that concern. Choice requires time and information information and time are costly and scarce; we are often willing to pay other for it. Economic choice usually involves some adjustment to the existing situation or status quo; based on a comparison of the expected marginal bene t and the expected marginal cost of the action under consideration. Marginal refers to a change in an economic value, change in the status quo. A rational decision maker changes the status quo if the expected marginal bene t from the change exceeds the expected marginal cost. Amazon compares the marginal bene t expected from adding a new line of products (the additional sales revenue) with the marginal cost (the additional cost of the resources required).

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