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Chapter 3

MUSIC 2II3 Chapter Notes - Chapter 3: The Beach Boys, Teen Idol, Profe


Department
Music
Course Code
MUSIC 2II3
Professor
Susan Fast
Chapter
3

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Chapter 3: The Demise of Rock and the Promise of Soul
Splitting Up the Market: Teenyboppers and Their Older Siblings
- Teen idols and dance music, concerned with nonsexual romance and dancing,
were directed at the younger set
- Folk, a style that grappled with social, cultural, political, and economic issues,
had the greatest appeal for older fans
- The adults in the room: Brill building and Aldon publishing
The Brill Buildings is an actual place, but Brill Building is also a stylistic
label and refers to a set of business practices
Once a song was selected by Aldon, it was then matched to the appropriate
performing group, who were almost never the songwriters themselves
The Brill Building approach was one way that professionals in the music
business established more control after rock and rolls first wave
The public, however, focused on these performers, with teen idols and girl
groups becoming the principal means of delivering Brill Building tunes to
the pop audience
- Teen idols for idle teens
The rise of Pat Boone and Elvis established two distinct types of teen idol:
the good boy and the bad boy
Although teen idols were usually white, they often found popularity
among black audiences
The emergence of the teen idols in the late 1950s inaugurated a segment of
the market that has since been termed “bubblegum music”
- The dance craze, American Bandstand, and the “Twist”
Bandstand was another instance of the migration of entertainment from
radio to TV
Bandstand appearances were almost always lip-synched
Created heightened interest in dancing to pop music
While American Bandstand was responsible for igniting the early 1960s
dance craze, its greater importance is the role it came to play in
representing America’s youth
American Bandstand also helped to make rock and roll more acceptable to
adults
- Folk music and the putting away of childish things
Folk music shared with early rock an alternative mindset that preferred
music not embraced by the mainstream
Some older listeners were attracted to jazz, blues, or classical music, but
folk became the most popular style of alternative music among these
former rock and rollers
By the mid-1950s, politically engaged folk music was forced out of
mainstream pop
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