PSYCH 1X03 Chapter Notes - Chapter 6: The Cocktail Party, Cocktail Party, Change Blindness

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Vivid experiences are called flashbulb memories, which have a live quality feeling. Arousal and emotional experience of flashbulb memories illustrate the strong interplay between attention and memory. We remember what we pay attention to and our attention is shaped by what we remember. Attentional processes are guided by two competing needs. Focusing limited mental resources on the immediate task. Monitoring ongoing stimuli to evaluate their potential significance and shifting the allocation of mental resources when necessary. Despite competing background noises, a listener can focus on a single channel and still pick out relevant salient information from the background. Simulated in the lab using the dichotic listening paradigm. Headphones are worn so that one message can be presented to one ear and a different message can be presented in the other. Participant has to shadow the message in the attended ear. Words in the attended ear are easily and accurately repeated even if they are about a difficult topic.

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