PSYCH 1X03 Chapter Notes -Dazed, Visual Search, Classical Conditioning

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Attention: allows you to navigate through a lot of information, but you need to be able to focus. Selection: attending to something causes the object of attention to be selected apart from the rest of the unattended objects. Ex: you first feel your clothes, but later on not really notice them. Some stimuli is automatic though ex: flashing light. Conscious ability: ability to attend to the information that is relevant to our goals ex. Irrelevant information in environment acts as background noise that can make focus difficult. Finding foods in a grocery store is more harder if its foreign, looking for a friend while crossing the street. Triggered involuntary by stimuli capture and fast and efficient. While driving, you pay attention and consciously change speed, radio, lanes, talk to passenger. Difficult to consciously attend to many aspects of a task environment at the same times because the resources controlling attention are limited. Automatic process of attention are linked with learning.

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