PSYCH 1XX3 Chapter Notes - Chapter 9: Complex Cell, Receptive Field, Simple Cell

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Explains why wee see camouflage animals once they move. Another example is a school of fish moving together, when they are grouped together we identify them as one big object. Bottom up: we compare what we see with what is in our memory. Top down processing: expectations are your primary influence. This cannot work alone, you need some input from the stimulus itself before your expectations about that stimulus can influence your recognition of it. Priming effect: processing is more efficient if the participant is primed to expect something from a category. Bidirectional activation: processing from both directions at once. Geon theory: we have 36 different shapes in memory, we can recognize over 150 million different shapes with these. Template theory: we store different templates in memory, when we come across a object we compare it to a match. If we have never see it before there is a new match stored.

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