PSYCH 2B03 Chapter Notes - Chapter 7: Authoritarianism, Implicit-Association Test, Job Performance

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Chapter 7: using personality traits to understand behaviour. Measure traits to (1) predict behaviour and (2) understand behaviour. 4 different approaches which sought to connect traits with behavior. Perhaps they are qualitatively different because they"re different types of people that comparing their individual trait scores makes as little sense as comparison between apples and oranges. Typological approach: patterns of traits that characterize whole persons, and tries to sort these patterns into types. The single trait approach authoritarianism: implications for social problems (prejudice/fascism) conscientiousness: useful for predicting who will be productive employees self-monitoring: addresses fundamental issues concerning the relationship between one"s private inner reality and external self presented to others. Berkeley group constructed a questionnaire to measure anti-semitism (a-s scale) Developed a politico-economic conservatism (pec) scale followed by the california f scale (fascism) which measured basic antidemocratic psychological orientation, which researchers believed to be common foundation of anti semitism/political psuedoconservatism.

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