PSYCH 3CB3 Chapter Notes - Chapter 7: Frontal Lobe, Operant Conditioning, Dependent And Independent Variables
17 Sep 2017
School
Department
Course
Professor
Document Summary
Behaviour can be driven by many factors other than our attitudes, including random events, demands made on us, social norms, and habits. Our behaviour can then influence our thoughts and subsequent attitudes. Best way to begin to describe the effects of behavior on attitudes is by considering studies that have shown functionally different ways in which people learn from direct behavioral experiences with attitude objects. Recent: how people form attitudes from direct experience. Overall, participants" feelings about their own performance depended more on how many bad objects they encountered than how many good ones they found. The magnitude of this weighting bias for negative information varies across people. Some people weigh negative information very heavily in generalizing their existing attitudes to novel stimuli, other people have a bias toward positive information. These individual differences in weighting tendencies have meaningful effects on how people behave.
