SOCPSY 2K03 Chapter Notes - Chapter 6: Pilot Experiment, Likert Scale
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Open questions: leave the response decisions completely to the respondent, where they can write their response in a free form. Closed questions: present the respondent with a set of answers, and the respondent simply chooses an answer category that best represent their answer. Open questions tend not to be used in quantitative very often. No suggestion, so responses may expose knowledge and be more genuine. Good for exploring new or changing areas of research. Answers have to be coded, and it"s a tedious and long process. If used in questionnaires, respondents may balk at the request to write long answers. Long verbal answers to questions are more open to recording inaccuracies. Closed questions are easier to process, analyze, summarize, and respondents" answers can be easily compared to each other. Response categories may help the respondent clarify what the question means. Easier and quicker for the respondent to complete.