SOCPSY 2YY3 Chapter Notes - Chapter 1: American Sociological Association, Macrosociology, Microsociology

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Social psychologists want seek to develop systematic explanation for the often- complex ways that people act, think, or feel. The goal of social psychological research is to explain and predict people"s behaviour. Social psychology: the systematic study of people"s thoughts, feelings, and behaviours in social contexts. Sociological social psychologists pay attention to factors beyond their immediate social envt"s. Larger social conditions and the ways in which society shapes the meanings of social interactions. Sociologists want to examine how people"s social positions and statuses affect their thoughts, feelings, and behaviours, as well as their power in relation to others. Macrosociology: focuses on the analysis of large-scale social processes. Macrosociologsts use info that applies to whole societies. E. g. census data - income levels, health insurance, education, housing, etc. Used to track important social issues and large-scale social processes. Provides an understanding of the social and economic contexts of people"s lives and the types of problems people face in their daily lives.

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