COMM 103 Chapter Notes - Chapter 15: Funding Of Science, Organic Growth, Fair Market Value
Document Summary
The six phases associated with venture analysis are as follows: market analysis, value analysis, financial analysis, operations analysis, management competency analysis, contingency plans or exit options. A key emphasis within each of these areas is to try to define the certainty and therefore the probability of success of the venture in what is often a very uncertain and risk-laden environment. A key to this assessment approach lies in the search and identifi(cid:272)atio(cid:374) of (cid:858)fatal fla(cid:449)s(cid:859) that (cid:272)ould pote(cid:374)tiall(cid:455) de(cid:396)ails a (cid:448)e(cid:374)tu(cid:396)e i(cid:374) its ea(cid:396)l(cid:455) stages (e. g. i(cid:374)ade(cid:395)uate p(cid:396)i(cid:272)i(cid:374)g models). Market analysis is focused on the assessment of the risk and uncertainty associated with entry into the targeted market space. It is all about assessing the legitimacy of the perceived opportunity that the manager or entrepreneur sees for the organization. Value analysis is a(cid:271)out full(cid:455) u(cid:374)de(cid:396)sta(cid:374)di(cid:374)g (cid:858)(cid:373)a(cid:396)ket fit(cid:859) a(cid:374)d (cid:448)alidati(cid:374)g that (cid:449)e do ha(cid:448)e a defi(cid:374)iti(cid:448)e competitive advantage or uniqueness around which we can develop a positioning campaign.
