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COMM 104 (45)
Chapter 8

Chapter 8.docx

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Department
Commerce
Course Code
COMM 104
Professor
Karen Humphreys Blake

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Chapter 8­ Ethics and Leadership • Transformational Leadership: the dominant leadership theory studied,  developed by James Burns. Someone who interacts with employees in such a way  as to raise each other to higher levels of motivation and morality with the key  being shared values and goals.  • Four dimensions of a transformational leadership style were developed by  Bernard Bass and Bruce Avolio o Idealized Influence: concerns the behaviours of leaders and the ways in  which they role model appropriate action for the ret of the organization o Inspirational Motivation: refers to the way leaders motivate and  challenge their employees, and provide meaning to their work o Intellectual Stimulation: speaks to the leaders ability to foster a work  environment where employees are stimulated to develop new and creative  ways to look at challenges and solve problems o Individualized Consideration: one who acts as a coach and a mentor,  working with employees o an individual basis to help them develop their  full potential • Ethical Leadership: a person who demonstrates appropriate conduct through  personal actions and interpersonal relationships, and the promotion of such  conduct to followers through two­way communication, reinforcement and  decision making • Two main components: o Moral Person: someone who acts with integrity, shows concern for  others, is fair in his or her dealings with people, and who can be trusted as  a result o Moral Manager: makes their moral person characteristics and traits very  visible in day­to­day behaviour by being an ethical role model, by talking  about ethical standards, and also by acting on them in concrete ways that  other members of the organization can see • Universally positive leadership traits include: honesty, trustworthiness,  justice/fairness • Negative ones 
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