COMM 104 Chapter Notes - Chapter 15: Marketing Ethics, Naomi Klein, Consumer Protection
31 Aug 2016
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Financial buy your goods and/or services which makes employees and shareholders happy! Interest-based influential in shaping opinion good and bad; they have a voice" (e. g. wal-mart) Legal rights under consumer protection laws. Moral unethical behavior not caught by law, now being reported electronically, or through consumer groups. Who could use product/services either individually, as a family or in a collective group or demographic. The act of purchasing is not necessary for there to be a legal, ethical or interest-based stake . Recently realized that consumer"s are becoming more persistent than in the past. Have developed organizational units in businesses to respond. Mission to heighten management responsiveness to consumer stakeholders. Establish a comprehensive, complete, and accurate database. Recommend specific consumer programs, policies, and practices. Information about consumers should be quantified to the extent possible. 3: these managers must be skillful at developing effective performance measurement tools with to evaluate people throughout the company.
