COMM 132 Chapter Notes - Chapter 1: Neuromarketing, Hemoglobin, Functional Magnetic Resonance Imaging
3 Sep 2016
School
Department
Course
Professor
Document Summary
Because the purpose of business it to create a customer, the business enterprise has two-and only two-basic functions: marketing and innovation. peter drucker. Staffing: what are the key functions of marketing managers, differentiation of new products and services, 2) effectiveness of marketing and sales staff, 3) roi on promotional campaigns, 4) online and social media traffic, 5) Customer loyalty and retention, 6) price competitiveness, 7) distribution reach, 8) Brand awareness, 9) market share, 10) revenues, 11) profits. Arm and hammer promotes use of baking soda for bathing and in fridge. A and h targets military markets and launches a foreign market entry in hong. A and h introduces oven cleaners, laundry detergent, carpet cleaners. 4 ps and pmt, need criteria to help base your decisions/implementation. Your champion the person who is passionate about the top-tier outcome and leads it (champ) Your committed team the group that does what they promise and takes orders when needed (team)
