COMM 200 Chapter Notes -Customer Engagement, Direct Market, Rifling
16 Apr 2015
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Marketing mix: refers to an organization"s strategic and tactival decisions relating to its product/service offerings, pricing, distribution, and marketing communication efforts and aproached. Assuming that our maketing research, segmentaiton, and target marketing analysis is accurate, an effective marketing mix effort should result in achieving a definitive fit between our product/service offering and the needs of our potential customers. The value proposition strategy to develop positive performance gaps over competitors involves both tangible and intangible product attributes. Viewing the product strategies as the development of value proposition attributes shifts the marketing team"s focus from simply. Building a better mouse trap to creating positive performance gaps between the company and its competitors. Truly successful brands, which add power to a company are those that have evolved from brand awareness preference loyalty commitment (top of the brand ladder). Brands that have reached the commitment level have an active customer base and are continually placed at the top of the predetermined purchase list.
