COMM 200 Chapter Notes - Chapter 14: Gross Margin, Financial Statement, Profit Margin

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Capital structure: the firm"s capital structure determines how company finance"s its overall operation and growth through a mix of the following: current cash position, short term debt, long term debt, common equity, preferred equity. In analyzing the current financial situation of a company, managers generally rely on three primary financial statements: the income statement, the balance sheet, and the statement of cash flows. It does three things: summarizes the operational transactions of an organization, is a good barometer of a organizations efficiency and effectiveness, shows the organizations profit (over a defined period) after expenses and taxes. Accounts payable, notes, payable, wages, payable, short term credit faculties, current year obligations on a long term liability: long term liabilities: obligations that extend beyond a one year period. Invested capital: capital investments received from owners or shareholders: retained earnings: profits generated from the inception of company operations less all dividends paid since inception.

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