COMM 200 Chapter 1: Week 2 Readings

• School: Queen's University
• Department: Commerce
• Course: COMM 200
• Professor: Gary Bisonnette

Document Summary

The needs it professes to meet in the marketplace. Value creating skills an organization"s employees bring to the marketplace. Success of many businesses lies with the specialized skills that exist within its labour force. A reflection of the complexities of the business activities that circulate within an organization. Mission focused activities aimed at identifying the needs of a particular market. Development of a solution to such needs through acquisition and transformation of resources into goods and services that can be delivered to marketplace for profit. Money needed by an organization to support asset-based expenditures, meet operating cash requirements and invest in the development of new products/services which the organization desires to introduce into the marketplace. Foresight, drive, knowledge, ability, decision making competency, ingenuity of the organization"s key individuals- ownership and top level managers. Operational platform or structure that a business uses to generate revenue and profit.