FILM 240 Chapter Notes - Chapter 3: Earned Media, Viral Marketing, Subliminal Stimuli
9 Dec 2015
School
Department
Course
Professor
Document Summary
Advertisements are everywhere and in every media form. Corporate sponsers: create product placement, conspicuous advertisements. Buying spaces for goods to appear on tv. Shape product images and brand name identities. Makes ads appear negative: market researchers. How long will someone look at an ad. How many ads are they willing to tolerate to get free media content. Without ads, mass communication industries would cease to. Advertising = economic glue that holds media industries function together. 80% of early advertisements covered 3 subjects: land sales, transportation, runaways. First advertising agencies: little advertising existed before 1830. Few goods were even available to sell: prior to industrial revolution. Produced their own goods rather than buying: first american advertising agency. Purchased space in newspapers, solid it to other merchants. Manufacturers: products had to be distinctive and made with quality so, advertising that people would ask for them by name. Let people create a special identity for their products. Separating away from competitors: consumer demand.
