PSYC 221 Chapter Notes - Chapter 4: Donald Broadbent, Cocktail Party, Sensory Memory

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4. 1 attention as information processing: key terms. Attention: the ability to focus on specific stimuli or locations. Selective attention: attending to one thing while ignoring others. Distraction: one stimulus interfering with the processing of another stimulus. Divided attention: paying attention to more than one thing at a time. Attentional capture: a rapid shifting of attention usually caused by a stimulus such as a loud noise, bright light, etc. Visual scanning: movements of the eyes from one location or object to another: broadbent"s filter model of attention. Filter model of attention: model of attention that proposes a filter that lets attended stimuli through and blocks some or all of the unattended stimuli. Cocktail party effect: the ability to focus on one stimulus while filtering out other stimuli. Sensory memory: holds the incoming info before it transfers all of it to the filter.

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