PSYC 241 Chapter Notes - Chapter 4: Cognitive Dissonance, Nazi Salute, Implicit-Association Test

• School: Queen's University
• Department: Psychology
• Course: PSYC 241
• Professor: Tara Mac Donald

Document Summary

People"s e(cid:454)pressed attitudes hardl(cid:455) predi(cid:272)ted their (cid:271)eha(cid:448)iour. Tude(cid:374)t"s attitudes to(cid:449)ards (cid:272)heati(cid:374)g (cid:271)ore little relatio(cid:374) to the likelihood of the(cid:373) cheating. When social influences on what we say are minimal. Implicit association test: a computer driven assessment of implicit attitudes that uses rea(cid:272)tio(cid:374) ti(cid:373)es to (cid:373)easure people"s auto(cid:373)ati(cid:272) asso(cid:272)iatio(cid:374)s (cid:271)et(cid:449)ee(cid:374) attitude a(cid:374)d objects and evaluate words, where easier pairing (and faster responses) are taken to indicate stronger unconscious associations. Ex: racial attitudes, accesses whether white people take longer to associate positive words with black people than with wite faces. People are often unaware of their implicit biases. O(cid:374)e stud(cid:455), (cid:373)a(cid:374)agers got resu(cid:373)es a(cid:374)d their pi(cid:272)tures (cid:894)so(cid:373)e (cid:449)ere o(cid:271)ese(cid:895) 7 (cid:373)o(cid:374)ths later, the managers who completed the iat their automatic anti-obesity bias score predicted which applicants they had invited for interviews. White people show strong unconscious racial bias on the iat also exhibit high amygdala activation when viewing unfamiliar black faces.