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Department
Sociology
Course
SOCY 306
Professor
Ryan Martin
Semester
Fall

Description
Sassetelli  Productivist th Presented consumer society as emerging at the beginning of the 20  century as a reaction to the  industrial revolution Consumption was now seen as participating in the development of capitalism Rise of consumer society Replaced productivist thesis Consumption, Production and Exchange Traditional views saw consumer culture as the consequence of the industrial revolution Productivist vision They believed consumer society was an effect of capitalist mode of production Saw industrialization as responsible for producing large quatities of goods Industrial revolution was the root of demnd Consumer society as a cultural response   A consumer culture Growth in material culture occurred in Europe before the industrial revolution Growth in consumption even from different social classes Status aspirations from the new bourgouise, more flexible, more consumption The rich had desire for fine goods Demand more than production brought the rise of consumer culture Desire for consumption instead of production was what lead to modernity Promotional Culture Products are commercialized with a certain market in mind Marketing fancy items to the rich Consumerist Industrialization 
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