ECN 104 Chapter Notes - Chapter 7: Marginal Utility, Demand Curve, Opportunity Cost

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Law of diminishing marginal utility: as a consumer increases consumption of a good or service, the marginal utility obtained from each additional unit of the good or service decreases: consumer consumption product, satisfaction. A product has utility if it can satisfy a want: utility is want-satisfying power. Three characteristic of utility: utility and usefulness are not synonymous, utility is subjective, utility is difficult to quantify. Utils (units of utility): measurement of people satisfaction. Total utility: the total amount of satisfaction or pleasure a person derives from consuming some specific quantity of a good or service. Marginal utility and demand: demand curve for some given product slopes downward due to law of diminishing marginal utility. Consumers must compromise and choose the most personally satisfying affordable combination of goods and services. Utility-maximizing rules: maximize satisfaction, consumers should allocate their money income so that the last dollar spent on each product yields the same amount of extra (marginal) utility.

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